Launch Day!

I’m writing this on October 5, 2018: launch day. This is an exciting day, the culmination of months of work towards an attractive, compelling, functional website. This website isn’t yet everything I want it to be, but it’s a big step towards full implementation of the vision that compelled me to go all-in for life; to raise some seed money, quit my job, and start a new nonprofit to call the faithful to serious, concerted ACTION in support of life. Read Our Story if you haven’t yet for more of my background. I’ve been working full-time on this for four months, and will be for decades to come. I’m 30 years old now, and it was half a lifetime ago that my mom told me about the sibling I had lost to abortion. For the next 15 years of my life I sometimes thought of him, but I never did anything about it.

This last winter and early spring, a combination of circumstances compelled me to finally commit my life to the pro-life cause. This work—calling ideological pro-lifers to concerted ACTION and making that action as easy as possible—is now my vocation, and will be until I die. As I write this, I’m in DC and the final vote on Kavanaugh is likely to take place tomorrow. I may get to see him sworn in on Monday. I have the livestream of the initial procedural vote on in another tab, which isn’t good for concentration while writing.

Planned Parenthood and the left started screaming about fears of SCOTUS overturning Roe v Wade as soon as Justice Kennedy announced his retirement at the end of June. I don’t think they actually fear that; it’s primarily a tactic to motivate their base and improve fundraising. And on our side, it would be wishful thinking to expect Roe to be overturned anytime in the near future, even if Kavanaugh is confirmed. What’s more likely is progress: a gradual chipping away at popular support for abortion, gradual closing down of abortion clinics, some Supreme Court cases gradually undermining Roe, a continuing trend of state legislation and state court cases moving in our favor. I could say “it won’t happen without you!” as a fundraising ploy, but that’s not true. God’s will will be done with you or without you; with me or without me. What I will say instead is this: don’t let it happen without you. Your money won’t be enough to end abortion, but if abortion ever is to be ended in America—in one year, or ten years, or fifty years—don’t you want to have been a part of that? Don’t let it end while you stand on the sidelines.

Get in the game. Say it with me: I’m Going In!

Colin O’Keefe


Update: due to technical difficulties, launch day was backed up to October 16. Read my post written on the real launch day.